It’s been just a few months since Cincy entrepreneur Mark Jeffreys sold Mobile Agent Now, a company he founded in 2017, which helps businesses manage their online customer reviews. Now he’s on to the next thing—growing a spinoff called 4Sight, which Jeffreys launched last year.

4Sight mines real-time data from customer reviews, social media, and blogs and uses machine learning and natural language processing algorithms to provide brands with “actionable insights.” 

Jeffreys, a former P&G exec, stressed the importance of growing the startup ecosystem in the Cincinnati region and hopes 4Sight will serve as a model for other new ventures.