Photo courtesy IncludeHealth
Ohio-based IncludeHealth is a digital health and performance company delivering next-generation musculoskeletal care and training for people with and without disabilities. Flyover future spoke with CEO Ryan Eder about how his startup has evolved since its inception in 2009.
What was your inspiration behind IncludeHealth?
Eder: It all started through the lens of physical accessibility when I witnessed a man in a wheelchair relentlessly struggle while exercising. As a design student at the time, I thought there had to be a better way for him to stay healthy and focused on solving this problem for my senior thesis.
The initial project won some significant global design awards and created the spark to make that original concept a reality. Over the years, our technology has vastly expanded, but the initial focus remains the same: lowering barriers to achieve optimal health and performance.
What is IncludeHealth in its current form?
Eder: IncludeHealth provides a medically driven, comprehensive musculoskeletal platform. Through an integrated suite of sensors and software, we digitally connect physical therapy clinics or athletic training facilities to deliver next-generation care & training. With more than 25 design and innovation awards, we focus on leveraging design and technology to fuel engagement, be a force multiplier for providers, and produce better outcomes at lower costs.
Can you walk us through some of the ways you’ve had to pivot in your business plans over the years?
Eder: A pivot is heading in one direction and then sharply going another. Our evolution has been more of a ‘fan out’ as we still solve the original problem we sought to address. Every time we’ve expanded our products and capabilities, it is always with the intention to help more people in their road to recovery from a variety of movement-related injuries, while also bolstering efforts for sports performance training.
What is IncludeCloud™?
Eder: Commercially launched in early 2018, IncludeCloud is a cloud-based platform that pairs HIPAA-compliant data capture and analysis software with connected equipment and sensors to guide providers and their clients toward optimal health and performance.
Available through any device with a secured login, practitioners and trainers can build digital protocols and routines in a matter of minutes and send those to any connected equipment on the platform, regardless of location. When it’s time for a session, we autonomously deliver the program with instruction and live guidance through paired tablets.
During a routine, we passively build a detailed digital profile of someone’s performance (looking at velocity, force, work, power, and more) and send that back to the cloud to review individual sessions or analyze progress over time.
Pairing with our product IncludeConnect, IncludeCloud can live on ANY strength or cardio equipment regardless of manufacturer or type. Using our technology enables facilities to leverage their existing equipment and deliver breakthrough digital services to expand their capacity, objectively measure outcomes, and deliver a better client experience.
Our platform is utilized in a multitude of industries including but not limited to long-term care, athletic training and sports performance, orthopedics, and neuroscience.
What obstacles or advantages were there in developing a company in Cincinnati?
Eder: IncludeHealth started as my senior thesis in DAAP at the University of Cincinnati back in 2006, so we’ve always been deeply rooted in the Midwest. Over our 14-year journey to date, we have received unwavering support from key partners across the region, ranging from academia, corporations, investors, vendors, and many more.
The strategic partnerships we’ve established and exceptional supply chain we’ve created has allowed us to develop a powerful and intuitive solution. We’re proud to be based in Ohio and think it’s an advantage for us as we continue to grow. As we look to the future, it will be equally important for us to pay it forward and contribute to the growth and innovation in the region.