Jarrod Easterwood, AVUITY
AVUITY equips organizations with custom tools and software to give them access to meaningful data on how to enhance their spaces and save money.
Cincinnati Future spoke with Jarrod Easterwood, AVUITY's director of marketing & partner relations about the company's beginning and what its tech does to help companies manage their real estate footprints.
Tell us about the origin of AVUITY.
Easterwood: AVUITY was developed out of BHDP, an architecture and design firm based in Cincinnati. A company can tell an A&D firm what they think is happening in their office and how they can change their office space for the better. However, it's a lot easier when you've got actual data to back it up.
Brad Johnson, who was leading the IT group at the BHDP, spun out his own company. We started developing occupancy sensors to look at how many people were actually using meeting rooms; how many people were coming into the office each day; and so on. All of that information that was historically difficult to capture, but we had hardware that could measure that information day in and day out.
What kind of data do you gather for companies?
Easterwood: One example is how many people are using the meeting rooms. You can use Outlook’s calendar app to book a space, but our product is more informed. If someone is booking a space, then are they actually showing up? If it's a 10-person conference room, are there ever 10 people in there? It has moved beyond just passively gathering data about how many folks are using spaces to more of how can that data inform the day-to-day decisions of your everyday employees.
If you find out no one is using a conference room, then that data can help a company make design changes, correct?
Easterwood: Exactly. When we partner with a BHDP-type firm, a real estate group or the corporate facilities group at a client site, we can say, ‘hey, you guys are building a new headquarters. Let's see if we can figure out how many conference rooms you actually need or how big those conference rooms should be. We can deliver those analytics to them — our software informs their design decisions going forward.
It informs leasing decisions as well. Some of our clients may not need 100,000 square feet on a floor, and so we show them how they can move that around or better allocate [the space] because the data is showing that folks aren't coming in.