Photo courtesy, tilr
tilr is a fast-growing on-demand recruitment technology enterprise that connects companies to immediately available and qualified workers, headquartered in Cincinnati, OH. We checked in with CEO Stephen Shefsky and Sam Amsterdam, director of marketing and communications, for a Q&A session.
How did the idea for the company come about?
In 1992, my brother and I published a 'Help Wanted' classified newspaper in New York, New Jersey, and Connecticut. We did this for about three years before going digital by signing a deal with Prodigy. We had created a resume database with keyword search technology, but we were too far ahead of the market to gain sufficient traction.
How has the company changed since its beginnings?
We launched tilr in Cincinnati in late 2016. Our experiences taught us that human resources contain the sum of all the skills within a given company. So, we asked ourselves how we could leverage this data. We determined that it was more efficient to connect talent to opportunities, using a dynamic set of algorithms that match workers skill sets and company needs, rather than relying on work history and outdated job titles.
Why did you choose Cincinnati?
We received incentives from the city and our CEO had many years operating in the area. Cincinnati is our headquarters and sales hub location for the Midwest. Our original target market was an area that included Cincinnati, Dayton, and Columbus.
What differentiates you from other job services organizations?
Tilr enables instant hiring by pre-matching registered workers skills with company requirements. We eliminate the need for resumes, cover letters, and interviews by focusing on skills matching. This, importantly, removes any early bias in the hiring process. We are age, ethnicity, and race agnostic. We also provide a mechanism to help employees upskill to better paying positions.
Can you explain your business model?
We are planning on launching a subscription-based service. We charge companies a flat rate for unlimited access, and it is free to job seekers. Because we are web-based, we will be able to expand across North America and beyond. We have over 500 client companies and over 100K successfully matched employment opportunities. We originally provided the service only to part-time and gig workers but have expanded to full-time 1099 and W2 employees. We see even more opportunities to help match employers with the 30 million workers unemployed due to the COVID-19 pandemic.
How does the process work?
On average, it takes about 40 days to fill an open job requisition using traditional sources. With tilr, a prospective employee or employer can find a dynamic algorithm-driven match within seconds. These matches are then sent to subscribing companies and to prospective employees who register at our website. We also optionally provide prospective employees a mechanism for creating a virtual video interview, where they answer template-driven questions or those requested by a given company. This helps to funnel the best candidates to the companies where they fit best. All of this can be done through our mobile application on any smartphone.
What additional services do you offer employees?
We are working with accredited training companies to help our employees upskill to the next better position or role. The larger our database grows, the more benefits we will be able to provide.
What happens next?
tilr version 2.0 launches this month. It will offer improved skill mapping of human resources, with a new application that allows clients to use tilr inside their own intranet. This will allow them to see where talent resides within their organization and also identify skill gaps. We are launching this for the private market and local, state, and federal governments. We plan to launch the same functionality in Canada later this summer.
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